Climb fast. Descend even faster. Welcome to Your Element.
To further differentiate the all-new Element in the lineup, we wanted to introduce the platform through appropriate riding imagery, filtered by the lens of the four classical elements: Earth, Air, Water, Fire. Be it carving up lush forest singletrack, cresting a mountain pass with the wind at your back, pushing through frigid creeks, or relaxing by the fire post-ride, the Element is for the adventure.
Global multi-channel integrated campaign to launch the model year 2022 Element. Included lots of earned media, digital and social, email, endemic print media, paid media and video preroll, dealer support materials, swag and more.