What goes up, gets to come down
Hold the high lines, tee up trail gaps, and push a pace that you didn’t know you had in you. Embrace the long climbs but unleash on the descents. Just go fast – because fast is fun.
Global multi-channel integrated campaign to launch the model year 2021 Altitude. Included a teaser strategy, lots of earned media, digital and social, email, endemic print media, paid media and video preroll, dealer support materials, swag and more.