A cross-Canada campaign comprised of on-ground events and an online resource to inspire and enable social adventurers to explore their own backyard, with a goal to inspire and enable. We’ve coined this internally as “Spotify for Outdoor Activity”.
INSPIRE: to physically connect with social adventurers around the country through engaging and fun outdoor activities, events, meetups and activations
ENABLE: to give social adventurers an online tool to assist them in making outdoor activity a part of their daily lives
A string of fun, engaging and impactful outdoor experiences that together create a tangible and lasting movement across the country, connecting the virtual and real life of social adventurers to show them that with a little bit of help and a lot of inspiration, good times outside are there for the taking.