Everything you’ve heard is true. Legendary performance. Sleek urban styling. Engineered to take you wherever you want to go. From your commute, to the gym and home again, every RYU bag is designed to fit your life as well as it fits your gear.
This six week multi-channel campaign featured one of RYU’s hero product lines — award winning bags. Each week focused on a specific theme, and all channels aligned to showcase product features and consumer benefits, while highlighting what makes these bags different from the rest. With a new landing page format, we drove top of funnel content to drive consideration (digital ads and social), and through retargeting and other tactics, ultimately conversion.