Noise developed the PlayStation Holiday Button where players could push for their chance to win a PlayStation Holiday prize pack along with instant prizes.
Gamers were encouraged to share the Holiday Button with their Facebook friends for more entries into the holiday prize pack draw.
PlayStation® Canada Timeline
Word of the promotion was also spread through the PlayStation® Canada Facebook page.
Eblasts were sent out to the PlayStation® Canada community to generate awareness of the promotion.
112,000,000 button pushes
16:00 average time spent on site
11,000 Facebook shares of Playstation game titles
2013 – Gold – Canadian Marketing Association – Best Holiday Promotion
2013 – Silver – Pro Award – Best Promo Targeting a Specific Demographic
2013 – Silver – Pro Award- Best Promotion Using a Holiday Theme